Whether you want to save, sell or grow your brand, a clearly targeted and structured Product Strategy is essential for your success. I’ll help you develop that.

Great brands are built on amazing products.

I am Helen Cooper, and during my 35 year career I have worked with a variety of big, small and failing businesses helping them to achieve their goals and ambitions.


Now I’m using that experience to help people like you create a product strategy that brings your Brand Vision to life. 

No matter whether you are focused on the next 3-6 months or the next 3-5 years, you need to be making the most of your assets, knowledge and skills to manage costs and remain authentic.   

I will work with you to uncover new opportunities and innovative concepts that will help to protect and grow your business.

Let’s kick off the conversation with a no cost and commitment-free 30 minute chat, so you can talk to me about your ambitions and concerns, and see if we can work well together. 

If I can help you then I will, but it is a two-way street so I like to be clear about a couple of reasons why we might not be the right combination to drive your business forward.



reasons I might not be the right person for you:

Whilst I only work with businesses that have a real desire to succeed, not all businesses are the same, so how we achieve that success depends on what you need. Here’s a few ways that I can help you:

  • Accelerate your innovation plans with my 5-Day Accelerator Programmes

  • Development of a clear Product Strategy for your brand

  • Regular reporting of major product and consumer trends that impact you

  • Review of your ‘benched’ ideas to see if they can be revived

  • Create customer-centric innovation that is unique to your brand

  • Concept and proposition development to test new markets 

  • Product planning ahead of a potential trade sale of your business

Which of these 


diagrams best represents your current product strategy?

Your Product Strategy needs Innovation. 

A Product Strategy is often a structured 2-5 year plan that delivers what you need in order to be successful and remain true to your Brand Vision. There’s a few product strategy stories for you to read here.


However, there are good reasons, especially in times of change or crisis, to accelerate the process. I call it 'Stractical' as it involves taking a short term view that can still contribute to the longer term Vision. That doesn't mean though that you have to sacrifice innovation on the altar of speed. It just needs to be a different type. Take a look at my new 5-Day Accelerator Programmes to see if that could work for you.

Whilst it is important to have a number of new products to launch that keep your customers interested, not all ‘newness’ is ‘innovation’, and you might be missing out on an opportunity to create significant extra value for your business.

If you’re not sure about how you can build innovation into your business, then take a look at the 4 different types below, and visit the interactive Innovation Quiz to find which sort could suit your unique needs and resources.

Now you’ve seen what I can do, let’s have a chat. 

Arrange a free 1 hour chat
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