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The 5-Day JumpStart

Find new ways to rebuild your sales or pivot your business with this high impact, high speed innovation accelerator programme

The 5-Day JumpStart is a brand-specific strategic brainstorming process that uses a variety of experts, data and trends to find you ways to grow across different sectors and channels.

Save time and money by avoiding initiatives that simply won’t move your business forward, and spotting opportunities that others miss.

Who is this for?    

The 5-Day JumpStart is ideal for those:

  • Business owners in a hurry
     

  • With a a declining market or sector
     

  • Where Brand sales are in reverse
     

  • Where consumer relevance is falling
     

  • Where there's a need to pivot business fast

Find answers to critical questions

  • How can my brand fit into the main consumer trends emerging over the next 1-2 years?
     

  • What are my options for the next 6 months?
     

  • How can I add an experiential element to my business?
     

  • What other channels should I be thinking about?
     

  • Where can I find new sales quickly?

How I can help you

If, like many businesses, you’re drowning under a heavy workload, lack resources or product development expertise, or are in a survival mode that is taking all of your time and energy right now, I can work alongside you to find ways to get things going in the right direction again quickly.

I act independently of your in-house team, so once briefed this is one thing you don’t have to worry about for a few days.

 

At the end of the process you will receive a selection of business propositions ready to test with consumers to find the best ones that will help you both survive and thrive.

There are no guarantees in life, and this programme is no different. However, it will give you a faster ‘read’ on the potential areas for success that could get you ahead of your competitors.

What you will get

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At the end of the 5 days you will have a bespoke 'Brand Opportunity' presentation that provides:

  • Up to 5 ‘research-ready’ product concepts that relate specifically to your brand
     

  • An overview of latest consumer and market trends relevant to your sector
     

  • A review of the impact of competitors and ‘alternatives’ in your current and potential markets 
     

  • An assessment of how you can build Sustainability principles into your concepts

What happens afterwards?

Once the concepts are handed over, you have a choice:

  1. Go straight into research to identify and prioritise the best, using our online research partners. You can decide whether to use your current consumers or find some new ones.
     

  2. Go into research using your own agency and consumer/target base.
     

  3. Hang on to the ideas to add them to the NPD pipeline in future, doing the research work later.

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Of course you don’t want to be left with a selection of great ideas and no way to implement them, so for businesses without in-house teams, or whose teams are just too busy to explore the concepts themselves, I have a ‘follow-on’ service that can take over the whole process through to launch if needed.

 

I use specialists in product development, formulation, testing and packaging to deliver the concepts on time and to high quality standards. I can even recommend manufacturers if that helps!

Your commitment

Given the intensive nature of this programme I can only deal with decision makers to avoid losing time. If you are not the business or brand owner, please get their permission before calling me. 
 

  1. Day 1 is critical to success and I will ask you to provide detailed information on which I can base the strategic and creative development. To help you with this I will send a list of the items required in advance of a call. You should allow at least 2 hours for this call.
     

  2. If there are any other individuals in your business that you feel could provide useful insights or information, please ask them to make themselves available to me as required.
     

  3. If you want me to sign an NDA before starting the programme I am happy to do so, but please send it in advance of our call.

What's next?

Please get in touch or simply click here to schedule a chat. 

 

We will have a 30 minute chat about your needs and current situation, after which we can decide if this is the right route for you. If we go ahead I will schedule a start date and give you the list of information required for Day 1.

Arrange a free 1 hour chat
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© Helen Cooper 2020

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