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The 5-Day Booster

Even the best of brands and brand owners can run out of fresh ideas and need an occasional innovation boost...

The 5-Day Booster is a data-backed, trend-inspired approach that uses brainstorming techniques and industry experts to create innovative product concepts specifically for your brand.

I will focus on your unique sector and your brand expertise, and look for opportunities that you might not have spotted yet.

Who is this for?    

The 5-Day Booster is ideal for those:

  • Business owners with big ambitions
     

  • With a strong sector reputation
     

  • Where brand growth and launch performance is slowing
     

  • Where consumer relevance is critical
     

  • Looking for new markets

Find answers to critical questions

  • How can my brand fit into the main consumer trends emerging over the next 1-2 years?
     

  • Are there export markets that I should explore?
     

  • How can I add an experiential element to my business?
     

  • What other channels should I be thinking about?
     

  • What brand stretch opportunities could build my reputation and income?

How I can help you

Whilst some businesses do still have the luxury of an in-house product development team, others rely on the owner to come up with new ideas, but sooner or later success becomes harder to find.

I know, having been in (and organised) numerous brainstorming sessions over the years that the ideas can become a bit stale and you start to feel like you’ve seen them before.

To get to real innovation and different thinking you may need to have ‘fresh eyes’ on the brand and its opportunities – and that’s where I can help.

In just 5 days you will have 5 new product ideas (and possibly more) that could help boost your brand’s growth that could move you beyond ‘Incremental’ innovation and find the ‘Disruptive’ innovation that lasts for longer, gives a better ROI, and is more easily defendable against competitors

What you will get

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At the end of the 5 days you will have a bespoke 'Brand Opportunity' presentation that provides:

  • Up to 5 ‘research-ready’ product concepts that relate specifically to your brand
     

  • An overview of latest consumer and market trends relevant to your sector
     

  • A review of the impact of competitors and ‘alternatives’ in your current and potential markets 
     

  • An assessment of how you can build Sustainability principles into your concepts

What happens afterwards?

Once the concepts are handed over, you have a choice:

  1. Go straight into research to identify and prioritise the best, using our online research partners. You can decide whether to use your current consumers or find some new ones.
     

  2. Go into research using your own agency and consumer/target base.
     

  3. Hang on to the ideas to add them to the NPD pipeline in future, doing the research work later.

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Of course you don’t want to be left with a selection of great ideas and no way to implement them, so for businesses without in-house teams, or whose teams are just too busy to explore the concepts themselves, I have a ‘follow-on’ service that can take over the whole process through to launch if needed.

 

I use specialists in product development, formulation, testing and packaging to deliver the concepts on time and to high quality standards. I can even recommend manufacturers if that helps!

Your commitment

Given the intensive nature of this programme I can only deal with decision makers to avoid losing time. If you are not the business or brand owner, please get their permission before calling me. 
 

  1. Day 1 is critical to success and I will ask you to provide detailed information on which I can base the strategic and creative development. To help you with this I will send a list of the items required in advance of a call. You should allow at least 2 hours for this call.
     

  2. If there are any other individuals in your business that you feel could provide useful insights or information, please ask them to make themselves available to me as required.
     

  3. If you want me to sign an NDA before starting the programme I am happy to do so, but please send it in advance of our call.

What's next?

Please get in touch or simply click here to schedule a chat. 

 

We will have a 30 minute chat about your needs and current situation, after which we can decide if this is the right route for you. If we go ahead I will schedule a start date and give you the list of information required for Day 1.

Arrange a free 1 hour chat
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© Helen Cooper 2020

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